The Brief
- Establish a scalable lead generation pipeline through Google Ads for Acorn Parks’ holiday parks.
- Connect with actively searching prospects interested in holiday home ownership.
- Ensure full campaign visibility to track performance and lead quality.
- Target high-converting keywords and optimise visibility in key geographic areas.
- Design campaigns end-to-end, including search ads, landing pages, and conversion-focused optimisation.
- Deliver measurable results by focusing on both lead volume and quality.
The Solution
To meet these goals, we launched highly targeted Google Ads campaigns, focusing on search terms relevant to Acorn Parks offerings in the relevant geographic areas. Campaigns were then optimised and monitored to ensure a continued stream of qualified leads.
Google Ads
- Developed a new Google Ads account structure aligned with specific parks and offerings
- Implemented advanced location targeting to prioritise high-intent search areas
- Used automated bidding strategies to maximise conversions in real time
- Built mobile-optimised, high-converting landing pages tailored to each location
- Added Ad Extensions and implemented phone call tracking for full lead attribution
- Continuously refined keyword lists and added negative keywords to improve budget efficiency
- Scaled budgets and forecasted results using internal tools.
- Introduced new conversion actions to help optimise toward primary goals.
The Result
Acorn Parks now benefits from a steady stream of qualified leads at a highly efficient cost. With clear insight into what’s driving results and the flexibility to adjust campaigns in real time, paid media has become a cornerstone of their sales strategy.
