The Brief
- We established a reliable lead generation pipeline, ensuring a steady flow of qualified enquiries.
- Through carefully managed paid campaigns, we built a strong digital presence that connected with users actively searching for luxury lodge ownership.
- By targeting relevant keywords and audiences, we consistently generated high-quality leads with strong intent.
- We enhanced the site’s visibility by improving SEO, focusing on real search behaviours and refining on-page elements.
- To maximise engagement, we improved the user experience, reducing bounce rates and creating a logical, intuitive site structure.
The Solution
To meet these goals, we developed a comprehensive digital strategy, encompassing paid search campaigns, SEO and a brand-new bespoke website.
UX/UI
- Built a fully responsive bespoke website designed to drive leads.
- Reduced bounce rates by developing a logical and clear site structure
- Developed performing landing pages for both parks
- Used consistent brand and visuals to build trust and recognition
Google Ads
- Set up a Google Ads account and launched three targeted search campaigns.
- Created compelling ad copy to attract interested buyers.
- Experimented with automated bidding models to maximise leads in real time
- Managed and optimised the account monthly, providing detailed reports to track performance and make needed adjustments
Hubspot
- Set up a new instance of HubSpot and migrated contact data from multiple parks into one place.
- Trained the team of salespeople on how to use HubSpot to find contacts and communicate in-platform.
- Set up dashboards with reports to track sales and marketing activities.
- Overhauled default attribution tracking to better understand conversion channels.
Meta Ads
- Set up a Meta ads account and launched targeted campaigns.
- Created compelling video and image creative for highly appealing ads.
- Developed and refined audience strategy with custom and lookalike audiences.
SEO
- Optimized on-page elements including title tags, meta descriptions, headings, and URLs for clarity and search visibility. Created compelling video and image creative for highly appealing ads.
- Integrated keywords naturally across content, images, and internal links to improve relevance and authority.
- Enhanced search intent alignment and schema markup to boost visibility and click-through rates.
- Optimized site performance and security, improving speed, Core Web Vitals, and HTTPS trust signals.
- Implemented mobile-first design and structured indexing, including XML sitemap, robots.txt, and canonical tags.
- Resolved technical issues such as crawl errors, broken links, and duplicate content to ensure seamless user experience and search engine accessibility.
The Result
Amber Leisure now benefits from a consistent stream of high-quality enquiries at a sustainable cost. With full transparency on where leads are coming from and real-time campaign adjustments in place, they’ve gained confidence in paid advertising as a core channel for lead acquisition.
