The Brief

• Cleanse and segment existing data for improved operational efficiency.
• New lead generation through paid digital advertising.
• Boost brand awareness via higher organic search rankings.
• Design and build a responsive website that aligns with the  brand identity.
• Optimise navigation, page layouts, and interactive elements for a smooth, engaging user journey.

The Solution

We cleansed and segmented the client’s data to improve efficiency, launched targeted paid campaigns to drive new leads, and boosted organic search visibility through SEO. Simultaneously, we designed and built a fully responsive website, optimising navigation, layouts, and interactive elements to deliver a seamless, engaging user experience.

Google Ads

• Developed highly targeted campaigns based on segmented audience data to maximise leads.
• Created compelling ad copy and visuals tailored to different customer personas.
• Implemented A/B testing to optimise ad performance and click-through rates.
• Monitored campaign analytics and adjusted bidding strategies to reduce cost-per-lead.
• Used retargeting campaigns to re-engage website visitors and drive conversions.

Hubspot

• Cleaned database of over 100,000 contacts to better track origin of enquiry.
• Deployed a multi-step website chatbot to capture new contact data, and an AI real feel chatbot for existing contacts.
• Set up automations to route contacts depending on which park they have enquired about.
• Set up conditional form logic to only show certain form fields on-page depending on previously selected options.

SEO

• Conducted comprehensive keyword research to align content with user intent.
• Optimised on-page elements including meta titles, descriptions, headings, and internal linking.
• Improved site structure and URL hierarchy to enhance crawlability and indexing.
• Regularly monitored analytics and search rankings to refine ongoing SEO strategies.

UI/UX

• Designed a fully responsive website that adapts seamlessly across devices.
• Optimised navigation and page layouts to simplify user journeys and reduce friction.
• Enhanced interactive elements (forms, buttons, CTAs) to encourage engagement.
• Ensured fast load times and accessibility compliance for a wider audience reach.

The Result

As a result of our work, the client saw a significant increase in qualified leads through targeted Google Ads campaigns, while SEO optimisations improved organic search rankings and drove more traffic to their website. The newly designed responsive site, with optimised navigation and interactive elements, delivered a smoother, more engaging user experience, leading to longer session durations and higher engagement. Cleansing and segmenting their data allowed for more precise marketing targeting and improved overall campaign performance, while consistent branding across the website reinforced the client’s professional and approachable identity.