The Brief

Prestige has an impressive showroom where prospective customers can view show lodges and customise their new holiday lodge, but what they needed was a way to showcase their offerings when not on-site.

Tangible materials that could not only be given to potential buyers but also used for advertisement at trade shows.

The solution

Design a unique high-capacity brochure folder with complimenting estate agent leaflets showcasing the holiday lodge and residential park home range. Raise the profile of the marketing collateral by using unique, high quality photography solutions, CGI, high quality print and creative magic.

The Approach

• Before we could start designing, there were a few details we needed to account for first; being a manufacturer, not all lodges had been built to specification yet, nor photographed, so we would be missing assets required.
• We knew that having a large range of holiday lodges for sale, there would be multiple different products to showcase and as such, we would need something for those products to be held within.
• We also knew that as Prestige are known for quality and craftsmanship, not only did the design of any marketing materials have to be impressive, but the finish of the printed end product needed to be quality also – we know it’s the little things that make the biggest impressions, so we had to keep this in mind when designing.

Implementation

• We started from the outside; we created a capacity folder that was carefully measured to ensure that all the subsequent Estate Agent Leaflets would fit inside.
• When it came to the Estate Agent Leaflets, we decided a uniform approach would be best; consistency within print materials and branding is key. We used large imagery, highlighted key individual aspects of each lodge, and stated what came included as standard with each Prestige build to ensure no detail was left out.
• To account for the missing photography, we utilised our CGI experts to create stunning visuals that not only looked lifelike but embodied the high-quality craftsmanship Prestige are known for.

The Result

For the finishing touches on the Capacity Folder, we ensured there was a soft touch finish making it luxurious to hold, with a UV spot print to ensure the logo would shine and stand out.

Similarly with the Estate Agent Leaflets, we used thick paper stock with gloss covers to enhance the quality feel of the materials.

Working together, the final result was a stunning collection of materials that prospective customers could take away and peruse at their leisure, knowing that they were in good hands with Prestige.